Deconstructing film Posters

 

 

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 - Two men with a Gun and Bazooka, seems to be during WW2 because of the colour scheme and the clothes and weapons on the characters

-The layout of the poster is in a way that the main image covers the entire poster, with the words layered over the main image and the necessary information at the bottom

- The image of both of them covers the entire image, mid- two short. The words seem to be framed by the Bazooka and John Travolta 

- The colour scheme of the poster is in black and white, with a blue tint to give it a more modern feel to it and White and Red coloured font so that they stand out and are brighter than the image, and to make it a bit easier for the audience to read it

- The font used in the poster looks to have an army look to with the shattered wall and capital letters

- The tag line of the image is counting down and also really short sentences give it a fast pace 'Two Agents. One City. No Merci

Merci seems to be a play on words since Merci in French means thank you but they are using it as in they are giving no mercy

- 'FROM PARIS WITH LOVE' The way the title is composed makes 'PARIS' and 'LOVE' stand out as in Paris Love, with 'FROM' and 'WITH' on top of both these words

- John Travolta, Jonathan Rhys Meyers, Pierre Morel, Adi Hasak are mentioned in the poster maybe so that the film can be sold both on the Actors and the Director

- The genre of the film seems to suggest action because of the weapons, tag line, and the endorsement, male’s characters and the manly look that both have.                        

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The main image has Rowan Atkinson’s character ’Johnny English’ has been placed on the left hand side of the poster in a flying kick position with him holding two guns, in a juxtaposition towards Johnny English in creating a weird face in a tuxedo which sort of gives the feeling that this film will not be as serious as the three part list points out to be, with a massive bright orange yellow explosion behind him, and also shattered glass flying everywhere as if he just broke out a window with a kick just before the explosion, which shows a sense of confidence in his body language. The wording is also placed on the right hand side of the poster rather than it being layered on top of him. Being on the left hand side allows the audience to read his body language as well as follow his bodily structure towards the title and all the necessary information.

There is only one image since Rowan Atkinson is playing the titular character that the film is based on so you only need one image, which is appropriate to the poster to give the audience a realisation of its release, while understanding the genre of the film, also having him on the poster keeps from too much of the plot line or the events of the film being revealed to the mass audience, also since it is a sequel of the first film and the first one had been well received by the audience which led to this sequel and giving a reason to people having a need to see it.

The Layout of the poster has the image of Johnny English covering three quarters of the image, and the words are placed on the right hand side besides or on top of his leg to make it look like the Title is being underlined by his leg also so that it body position is in a way that the audiences eyes will follow the line towards the title of the film on the right hand side. Rowan Atkinson’s body looks to be framing the title and the rest of the words. Also if you follow from his face down his arm then it looks like the gun is pointing at the three part list ‘One Man. One Mission. No Chance’. 

The film is an action film, and we know this because of the colours, the explosion in the background, the guns in his hand and also the secret agent look through the tuxedo as well as the film being a comedy, because of the star and the look on his face which doesn't give a professional secret agent look since you would expect him to be more serious like in the James Bond or Mission Impossible posters.  The flames in the background give off an effect that visually represents action, or destruction which creates and excitement for the film within the general audience, as well as giving off a brave and confidence look towards the main character as well as being a means to relate to him since his holding of two guns and his iconic action pose.

The colour scheme of the poster suggests that it is an action film by the colour of the explosion, bright yellow, orange is in the background makes Rowan Atkinson stand out more since his wearing a black Tuxedo it gives a clash of colours and makes the darker colour stand out since there is more of the brighter ones which light up the entire image. The colours also provoke an enjoyment and thrill within the film because of the explosion, as well as the darkness of the shadows in the bottom of the page as well as his costume. The colours are also representing dangerous mission that the titular character will have to go through, which links directly with the genre and fits alongisde the entire image to make it all work. 

The poster has all the necessary information so that audience will know when it comes out, who is in it as well as it is the sequel or a reboot, the poster also has a UP code so that they can access the website through their phone, which in turn allows them to see the trailer when their on a journey without having to go home and then typing the website into the URL.

Through the deconstruction of these posters I have learnt quite a few things that I will need to apply  to my product in order to make it look professional as well as stand out among the crowd and draw the audiences attention. During the selection or drawing of my image I will have to make sure that it has the quality to stand out. Also the image that I use/draw I have to make sure that it will be easy to tell who the target audience is and what genre my product is. I will try to portray numerorus semiotics such as the appearance of dark images, like the characters being covered in shadows, to give the appearance of a mystery and a untold past being behind both my characters. As well as what facial expression and body language I will need to use in order to let the audience know of its serious tone.